On Saturday 11th March 2023, Ayers & Cruiks sponsored the final home match of the season at Southend Rugby Football Club. It was SAXONS against H.A.C, with the final score being 14 - 10 to H.A.C. It was a tough one to take as SAXONS fight back falls short.

Nevertheless, It was a great event with live music and roaring on England as they faced France in the Six Nations Rugby game in the evening.

Ayers & Cruiks have been sponsoring Southend Rugby Football club for over 17 years and Nathan Strange, the SRFC Promoter, says this of the sponsorship ‘Ayers & Cruiks are one of our longest running continual sponsors. The club really appreciates the ongoing support that directors Steve Ayers & Kevin Cruiks have provided over the years. This support has really helped the success of the club and it has always been a strong professional relationship.